Datek is expanding – strengthens brand and communication

Picking up pace

Since its birth in 1997, Datek has developed from being a small technology company with a focus on customized solutions, to becoming a leading provider of expertise and solutions within the Internet of Things (IoT) segment.

Through a combination of organic growth and strategic acquisitions, we have established ourselves as an end-to-end supplier that specializes in one thing, precisely getting things to communicate, both for wireless systems in the public space and smart solutions for the home.

During 2021, Datek has hired a number of new cutting-edge people to further strengthen the team within IoT and customized development.

- From being a quiet and modest company, it is time that more people get to know how good services, products and solutions we have. We want to become more visible. So it's time to renew our profile, says Anders Westgaard, CEO of Datek AS.

New members on the team

The growth we are experiencing means that we have had the opportunity to employ the best available expertise, and we are strengthened in both hardware and software development, as well as adjacent areas such as app development, UI / UX, support, marketing functions and project management.

With all the new competent people in place and a clearer focus on user experiences, our appearance in the market was also up for renewal.

New logo, new visual profile

With wind in our sails, it became increasingly clear to us that our profile and appearance also had to reflect where we were and which way we were going. The Datek brand, as well as sub-areas, have therefore received a solid overhaul. We chose a strategic approach to strengthen the brand.

The communications agency Ahlin was chosen as a partner, and they have assisted with the branding process and our new visual identity. Elements from the concept that was developed will permeate everything from the new website, logo, profile and interior, and puts us in the right position as an innovation and technology company.

- With an assignment for such a future-oriented and innovative company as Datek, we obviously feel a little extra need to deliver "cutting edge" communication. Fortunately, the wow factor of Datek's products and services goes a long way to help us achieve that. We are proud to be part of the IoT journey and to strengthen Datek's brand, says Therese Sagvik, project manager at Ahlin.

- The task given to the agency was to create a new and modern profile that brings together everything about Datek under one simple and recognizable brand, and create a solid platform for further growth. They have done this brilliantly! We are proud of our new visual profile and look forward to working further with a professional company such as Ahlin, concludes Tone Thorstensen, marketing manager at Datek AS.